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Accessibility to Real Estate Investment: The platform sought to make real estate investing accessible to everyone, even individuals with little capital to start. With the ability to invest as little as $10, the company aimed to break down barriers for new investors, particularly in the gig economy or those starting their financial journeys.
Educational Empowerment: By introducing Eggmund, the AI-powered assistant, the platformaimed to boost financial literacy and empower users to make more informed investment decisions. The goal was to make investing in real estate less intimidating for beginners and foster long-term financial growth.
Generate Passive Income: The platform aimed to help users build passive income streams through high-quality real estate investments, generating steady dividends without the need for hands-on property management.
Minimize Market Risk and Provide Stable Returns: A key goal was to provide users with low-risk, stable investments that would deliver consistent returns over time. The company emphasized long-term growth, ensuring users could rely on the stability of their real estate investments.